About The Client

Coastal Outdoor Living is one of Southern Delaware’s premier contracting companies, transforming backyards, patios, and outdoor spaces into extensions of the home. Known for craftsmanship, attention to detail, and exceptional service, their team delivers custom outdoor kitchens, patios, decks, and pergolas with a full-service, design-forward approach. With a talented team and a growing reputation, they needed a website that showcased their expertise and supported expansion into new markets.

Project Requirements

The original site was functional but didn’t reflect the quality, scope, or personality of the brand. We set out to:

• Mirror high-end craftsmanship with a modern, image-driven design.
• Clarify services with intuitive navigation and compelling page structures.
• Humanize the brand through professional team and location photography.

Strengthen local SEO to reach more homeowners actively planning outdoor upgrades.

Local Visibility & Brand Presentation

• Professional Photography & Headshots: Captured the faces behind the work and the showroom/location to convey trust and authenticity.

• Optimized Service Pages: Clear, benefit-led copy, scannable layouts, and strong calls-to-action to guide inquiries.

• Local SEO Enhancements: On-page optimizations and strategic keyword placement to increase discoverability for competitive outdoor-living searches in Delaware.

Implementation

• Full Website Redesign: Modern layout, clean IA, and bold visuals to elevate perceived quality and align with a “premier” positioning.

• Consistent Visual System: Cohesive typography, color, and image treatment to unify project galleries and service detail pages.

• Performance & UX: Streamlined page structure and media handling to keep the experience fast and easy across devices.

Results

• A true digital showroom that quickly communicates services, quality, and team credibility.

• Improved discoverability from a stronger on-page SEO foundation.

• Higher trust and engagement via professional imagery and clearer paths to contact.

Client Feedback

“Chris and his team are awesome. We had a very crazy website and thought process on what to do. He helped us get our thoughts on to the website and it turned out beautiful. I look forward to working with him again. Thanks to the Syndicate Marketing team!!”