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Industrial Website for Leading Steel Strap Provider

Independent Metal Strap

About Independent Metal Strap

“Manufactured in the USA since 1907
We are a steel strapping manufacturer and distributor offering a wide variety of domestic strapping, seals, tools and related products. We manufacture and distribute Steel Strapping, Galvanized Steel Strapping, Strapping Seals as well as Stainless Steel Banding & Accessories.
Our steel strapping can be used in a variety of applications. Whatever industry you belong to, you can come to us for all your Strapping needs.

Steel strapping is a type of metal banding material that is commonly used in various industries to secure and bundle packages, goods, and other heavy-duty products. A steel strapping business needs a robust online presence to showcase their products and services, communicate with their customers, and increase their visibility in the market. In this case study, we’ll explore how a WordPress website helped a steel strapping business to achieve their goals.”

Client Profile:

Our client is a leading manufacturer and distributor of steel strapping products in the United States. They have been in the business for over 100 years and have a reputation for delivering high-quality products and exceptional customer service. However, they felt that their existing website was outdated, difficult to navigate, and did not effectively showcase their products. Furthermore, they were paying high hosting and maintenance fees to support an outdated, ugly, and clunky website.


Our client needed a website that would be easy to use, visually appealing, and provide a seamless experience to their customers. They wanted to showcase their products in a way that would highlight their quality, durability, and versatility. They also needed a platform that would allow them to easily manage their messaging without costing an arm and a leg every time they needed a new page, or update.


Although their old website was built in WordPress, it was over a decade old – and using unsupported PHP, theme and plugins. This was a huge security risk, and patchwork for updates/bugs was expensive.  We updated their CMS and the framework which was built in a new environment with updated aesthetic and functionality. We designed a custom WordPress theme that incorporated the client’s branding, colors, and logo. The theme was optimized for speed and mobile responsiveness, ensuring that customers could access the website from any device.

To improve the client’s visibility in the market, we optimized the website for search engines by incorporating relevant keywords, meta descriptions, and alt tags. We also added social media integration, which allowed customers to share the client’s products on their social media platforms. They immediately saw an increase in keyword rank, and went on to have a banner year.

Lastly, their website costs a fraction to maintain, providing an immediate ROI to mitigate the sunk cost of updating the old system. They essentially received a new website, better online presence, and the project paid for itself in less than 4 months.   We’re proud of those results! 

Want To See The Live Project?