Website Redesign and Development Case Study
About The Client
The Wound Care Learning Network is a network for healthcare providers to improve patient outcomes through news and education by providing access to the latest research, CMEs, and industry news. This collaborative resource features abstract and session highlights from the Symposium on Advanced Wound Care (SAWC) Spring and Fall meetings, expert insights and perspectives from our advisory board, and journal articles from Wound Management & Prevention, WOUNDS, Today’s Wound Clinic, and Podiatry Today.
The Wound Care Learning Network deepens HMP’s longstanding role in advancing the field of wound care through education and information, providing a centralized platform for clinicians to access timely news, specialized content from the organization’s best-in-class wound care journals, expert insight, clinical research highlights, and educational tools.
We were tasked with redesigning and developing their previous site (built in Drupal) in a more modern, efficient, and easy to use system that is easy to update and maintain. Due to Drupal being an outdated content management system, it has many limitations and concerns that are fixed by newer CMS. One of the most significant concerns for using Drupal CMS, or content management system, is the lack of developers who specialize in the system, which leads to costly updates and outdated/vulnerabilities. Another large limitation is the difficulty of making custom page templates on this CMS, as well as updating existing pages.
We were honored to work with Wound Care Learning Network on their website redesign and development, and help them achieve their vision and goals shine with a new and modern CMS, or content management system.
Before / After
New Content Management System
We build all of our websites on the same content management system (WordPress) that was implemented for Wound Care Learning Network. WordPress CMS allows for Wound Care Learning Network to create new custom templates for their website without going through the design, development, and quality control process. This was a substantial improvement for Wound Care Learning Network’s marketing team as they needed the ability to develop and modify their page templates quickly and effectively (which was not possible through their old Drupal system).
Our WordPress websites all include an agile page builder, and intuitive interfaces that allows for quick and efficient updates without needing an entire design and development team. We also imported a massive template library, that helped Maillie seamlessly create, add, and alter pages to meet their wishes. Syndicate Marketing also implemented analytics that provide instant feedback to the company. These analytics can be used to make data driven decisions to help redevelop their pages to better match SEO trends and the current markets for the certified public accountant business.
Syndicate Marketing was one of the best experiences I have ever had in website redesign. We had a need to quickly rebuild a website. From introduction to completion. It was done in warp speed without compromising or cutting corners. I would personally and will personally recommend to other companies and colleagues. thank you Chris and team for a pleasant and successful launch.BryanHead of Marketing