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DNLA Website & Business Directory

Delaware Nursery and Landscape Association Case Study

About the Client – The DNLA:
Leading The Green Industry in Delaware
The DNLA was founded in 1973 and has since become a leader in Delaware’s $745 million Green industry. We are a non-profit trade organization that serves Delaware’s horticultural-related businesses and the companies that supply them. Our website includes resources, education, and a niche business directory for both Homeowners and Industry Professionals.

The Challange & Solution

The website at was originally built on an outdated version of WordPress with the Avada theme, which had outdated shortcodes and a complex interface. The website utilized a powerful local business directory plugin (Ultimate Member) to manage content and memberships for landscapers, garden centers, and other directory members. However, the plugin had a steep learning curve for the client. We identified a solution to maintain the functionality of the old website while giving it a fresh look and design.

Ultimate Member and Salient WordPress theme working togetherThe result is one of the most modern landscape association websites in America. These are just a few examples of how we helped DNLA revamp their online presence, branding, and website. Contact us to learn more and get started today.

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