About the Client

Brave Ways is a life coaching and transformation practice with 20+ years of experience helping clients navigate personal and professional challenges. Despite a strong track record, the brand had never built a cohesive identity or online presence.

The Challenge

Before our work together, Brave Ways had none of the basics needed to grow online:

• No logo or visual identity
• No website
• No social profiles or Google Maps listing
• No content strategy or clear way to tell their story

This left them hard to find online and without the tools to scale.

Our Approach

1) Brand Discovery & Voice

• Defined brand values, mission, and voice
  
• Clarified key differentiators and target audience
  
• Created fictitious case studies to show ideal clients and transformations
  
• Advised on pricing and packaging

2) Logo & Visual Identity

• Designed a logo reflecting courage, transformation, and clarity
• Built a color palette, typography, and a simple style guide

3) Website Development

• Built a clean, modern, easy-to-use site from scratch
• Wrote clear storytelling and service pages with strong calls-to-action
  
• Optimized for SEO to begin growing search visibility

4) Content Strategy & Production

• Set a content production schedule
  
• Shot headshots and office photos to build trust and approachability

5) Social & Local Setup

• Created branded social profiles with sample posts to guide publishing
  
• Set up a fully optimized Google Business Profile for local search and maps

Results

Brave Ways moved from zero brand assets to a complete, professional presence:

• Clear brand story and messaging for the right audience
• A website designed to turn visitors into leads
• Social and Google profiles for visibility and credibility
• Professional photography to humanize the brand
• A practical roadmap for ongoing marketing

Why Would You Hire Us

• We build the foundations you’re missing (brand, website, content, social, Google profile).
• We create a cohesive identity (logo, visuals, voice) that’s easy to use everywhere.
• We deliver a ready-to-launch website with clear messaging and calls-to-action.
• We set up the channels (social + Google) you need to be found and trusted.

How We Help Companies Reach Goals

• Clarify who you are, who you serve, and how to tell your story.
• Design a visual system and logo that match your mission.
• Build an SEO-ready site that explains services and converts.
• Produce content and photography that earn trust.
• Launch social and Google profiles so clients can discover you.

Client Feedback

“Working with Chris at Syndicate Marketing was a game changer for my business. Even though Brave Ways has been around for 20 years, we never had a proper logo, website, or online presence—until now. Chris and his team helped me build everything from the ground up! …branding, website, content strategy, and even handled all of our photography, from headshots to office photos. He also went the extra mile setting up our social media profiles, creating sample posts, and getting our Google Maps listing live. It was a smooth, professional process, and I couldn’t be happier with the results. Highly recommend!”

Key Takeaways

• A full brand build is more than a logo—it’s clear story, strong positioning, and real visibility.
• Even established businesses can grow quickly once the basics (brand + web + Google + social) are in place.
• Thoughtful packaging and pricing help a brand stand out in competitive spaces.