About the Client

Overholt Contracting is a premier custom contractor based in West Ocean City, Maryland. They’re known for exceptional craftsmanship, attention to detail, and building spaces that blend function and beauty—across luxury homes, renovations, and high-end custom projects.

The Challenge

As a high-end builder, Overholt Contracting needed a web presence that matched the quality of their work. Before partnering with Syndicate Marketing, they lacked a strong online platform to showcase their portfolio, rank in search, and compete for luxury projects.

What the site needed to do:

• Present a polished, professional brand and services
• Use high-quality photography to show detail and craftsmanship

Apply a strategic SEO plan to attract qualified local leads

Our Approach

Custom Website Development

• Designed a modern, clean, and intuitive site for easy browsing of services and portfolio
• Added clear calls-to-action for inquiries and consultations

Professional Photography

• Captured high-resolution project images to convey quality and craftsmanship
• Established a visual style consistent with a high-end brand

SEO & Local Visibility

• Researched and implemented targeted local keywords for their ideal clientele
• Optimized on-page content, metadata, and image alt text

Improved the Google Business Profile to strengthen local reach

Results

• A visually striking website that communicates trust, expertise, and high-end quality
• Better local search rankings that led to more inquiries from qualified leads
• A professional portfolio that helps prospects picture their own projects

Why Would You Hire Us

• We build polished, professional websites that reflect premium services and craftsmanship.
• We create high-quality photography that shows detail and elevates credibility.
• We implement SEO and local visibility strategies to attract qualified local leads.

How We Help Companies Reach Goals

• Develop clean, intuitive websites with clear calls-to-action for inquiries and consultations.
• Showcase work with high-resolution imagery and a consistent visual style.
• Optimize search performance through targeted keywords, on-page SEO, and Google Business Profile improvements.

Client Feedback

“Working with Chris David and the Syndicate Marketing team was an outstanding experience from start to finish. They played a crucial role in launching my contracting website, providing exceptional photography and a strategic approach to SEO and local visibility. The collaboration felt seamless and genuine from day one. I am thrilled with the results and plan to continue working with them. I highly recommend Syndicate Marketing for anyone seeking expert assistance with websites, SEO, or photography.”

Key Takeaways

• A strong online presence is essential for luxury contractors to showcase expertise and attract high-value clients.
• Professional photography is a powerful credibility builder in construction and home improvement.

Combining thoughtful web design with targeted SEO delivers visual impact and measurable growth.