A LOCALLY OWNED AND OPERATED MARKETING AGENCY
First and foremost, we’re a small local marketing business with big agency experience. You’ll get the same outstanding service that you’d expect from a large metropolitan marketing firm, with a lower price than our local competitors.
How?
We keep our overhead low, and implement industry proven solutions that focus on providing high value, without the expensive services that most small business owners can’t afford.
Visit us online at www.syndicate.marketing
Email: [email protected]
BUILT WITH WHAT YOU NEED, NO MORE, NO LESS
Our Small Business Marketing Packages are designed for businesses in Delaware who need a solid foundation but can’t afford a large budget marketing strategy. We’re here to help you build a foundational strategy that’s focused on value and ROI.
Emphasis on foundation, this is a great strategy for businesses who don’t rely 100% on their marketing for business growth.
These packages are specifically designed for businesses…
- That operate out of a brick and mortar location
- Who’s target audience uses search engines to find your services
- That need marketing but can’t afford to hire internally
- Whose business is seasonal
- That don’t have time to learn, or do it themselves
If that sounds like you, read on!
CORE FUNDAMENTALS AND BENEFITS OF THIS PACKAGE
These strategies rely on the 80/20 – we believe we can get you 80% of the results with 20% of the budget.
These results include…
- Getting your business found in search engines
- Building your brands perceived value through high quality photography and digital assets
- Enhancement of your online presence in local directories like Google and Apple Maps, Yelp, Bing, and Yellow Pages
- Optimizing your business for Voice Search in smart results from places like Siri, Alexa and OK-Google
- Ability to track and analyze your marketing metrics in an online portal designed to deliver monthly tracking reports
- Premium membership to DelawareBeaches.Online
GETTING FOUND IN GOOGLE AND OTHER SEARCH ENGINES
Much of our strategy relies on getting your brand found in Search Engines through voice search, maps, and search results.
Why?
- These platforms are where your target audience is actively searching for your products or services
- 46% of searches are for local businesses
- 80% of searches result in a sale
Compounding Results
Unlike other marketing tactics (paid ads, radio, television, billboards etc), the results from our strategy will compound and continue even if you discontinue service.
GOOGLE, BING, APPLE MAPS, YELLOW PAGES & MANY MORE
We’ll publish your business information to a network of 200 third-party platforms that display your business information to prospective customers and clients. We’ll ensure your information is available and accurate across top directories like Google, Bing, Apple Maps etc. Powered by dual-sync direct API integrations, you can showcase rich content like name/address/phone number, as well as images, publisher-specific fields, and more.
Powered by Yext – we buy in bulk and pass saving to you.
Includes:
- Yext Premium Business Information Aggregation
- Creating & optimizing profiles on local directories
- Local SEO boost
- Ongoing management for updating things like hours of operation, holiday hours, photos, location, contact information, etc.
A $999 per year value – at cost (resell is $1800 a year for full management).
LET’S NOT FORGET ABOUT YOUR WEBSITE
Your website is an integral part of your online presence and the way users interact with your brand. We’ll make sure it’s properly formatted for SEO (Search Engine Optimization) and meeting best practices.
Don’t have a website? (Or, need a new one?)
We can help with that too! We have cost effective solutions right out of the box. No big upfront costs, and your website is yours to keep.
- Built on the most powerful website platform
- Optimized for Search Engines
- Quick turnaround time
- Monthly financing options at 0% apr, provided by our company
“HEY SIRI, FIND ME A RESTAURANT NEARBY”
Did you know: More than 55% of consumers use Voice search to find a local business? It’s no secret that Smart Speakers/devices are on the rise, and here to stay.
Our strategy ensures your business has the right infrastructure to be seen and heard when your audience turns to Siri, Google or Alexa.
How we do it (In a nutshell)
- Ensure your business information is available in databases that provide data to smart devices
- Optimize your business information to ensure it’s accurate and robust in local directories – like Google My Business
DELAWARE BEACHES ONLINE
A LOCAL PLATFORM OWNED AND OPERATED BY US – BUILT FOR YOU!
We’ve built a website that is gaining quite a bit of buzz in social media and search engines! Delawarebeaches.online is a one stop shop for local events, news, resources, and fun. We’re rolling out a robust local directory in early 2023 and including premium placement as a value add to all of our small business package subscribers.
You’ll get coverage on the website and possibly a feature in social media (depending on the submitted content). You’ll also get a link back to your new website which will help substantially with your online authority and local SEO.
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- Includes Premium Placement
- Profile with images and backlink to website
- Ability to publish events to the live calendar
- Option to submit guest content for articles, blogs, promotions etc.
- Backlinks to your website on every page (over 1000 pages, and growing!)
- A $250 a mo value
PHOTOGRAPHY
People make decisions on aesthetics, but we oftentimes find that most small businesses don’t have a lot of great photos to display to the world.
All of our small business packages come standard with high quality photos, shot on-site and implemented throughout our strategy. These high quality photos provide lasting ROI for years to come, and are forever yours to keep, in perpetuity!
MARKETING ANALYTICS: ALL OF YOUR MARKETING METRICS – ALL IN ONE PLACE
We’ll sync your platforms analytics in a one-stop-shop dashboard to access all of your marketing performance, all in one place. You’ll have a live link to your monthly report that you can access anytime – or share with your colleagues.
Your dashboard will have several reports relating to:
- Website metrics, keyword rankings, traffic acquisition, user engagement, and conversion
- Google reporting for things like calls, clicks, and photo views on your local listing
- Facebook metrics on each post, including clicks, visibility, and engagement
- Reputation management – view and respond to your reviews, or run a campaign to generate additional reviews ( sms and email campaigns are available, but not included in this rate)
GOOGLE ADS: FOR BUSINESSES LOOKING FOR MORE GROWTH
There are many advertising options available today, but Google is by far the largest, most comprehensive and trusted of them all.
Pay Per Lead, Not Views or Clicks
Google has rolled out “Local Service Ads”, meaning. Instead of paying for clicks, you’re only paying for valid leads.
We’ll help your business get certified and setup for this advertising option.
- Your lead costs are based on an auction. If your competitors are bidding $20 a lead, you’ll most likely pay a similar amount.
- Ad budget included in the small business package is $100 per mo. Generally speaking, around 2- 5 leads.
Not all industries are eligible for this service. Here is the full list: Link >
THE OUTCOME OF YOUR STRATEGY
If we were to boil down the result of this strategy into one slide, this is what it would look like!
Results:
- High quality photos published to your website and local listings
- Higher brand visibility in search engine results
- Accurate business information across the web
- Increased opportunities to rank in Voice Search
- Increased website traffic and keyword rankings
- A deeper insight into your marketing performance
All with a strategy that costs less than you’d expect, and provide compounding results even if you decide to cancel.
That’s our commitment to our fellow small business owners
COST EFFECTIVE SOLUTIONS (12 MO CONTRACT)
Small Business Package: $585 per mo
- Annual Photography
- Creating and optimizing local accounts
- Submitting your business information to Google, Apple Maps, Alexa, Bing, and much more.
- One Time website SEO optimization
- Premium placement on DelawareBeaches.online – Backlinks on each page
- Google Local Service Ads – or Google Smart Campaign
Our websites addon: $325 per mo
- Includes a 5 page website
- Monthly hosting and maintenance (requests) included
- Fully optimized for SEO and submitted to Google
- Annual audit and improvements included
Contact us for more information. We look forward to speaking with you!
Pricing and inclusions are subject to change without notice.
