Top Influencers in Delaware: Who’s Really Making Waves in 2025?

“Influence is the ability to drive action, inspire change—and, in Delaware’s case, celebrate the local culture we’re all proud of.”

From viral foodies and creative comedians to brand powerhouses and political voices, Delaware is home to a wide range of influencers shaping the online landscape. Whether they’re spotlighting Rehoboth Beach eats or making national headlines, these creators are changing the game—and many of them are proudly grounded in the First State.

Let’s dive into the top 20 Delaware influencers making real impact in 2025.

Not Your Average Influencer: Delaware Beaches Online

Reach: Over 3 million people in 2025
Platforms: Facebook, Instagram, 4 websites
Why It Matters: It’s Delaware’s largest digital lifestyle brand

While not a single person, Delaware Beaches Online is a force in its own category. With a reach that surpassed 3 million in 2025 alone, this brand has redefined how local influence looks.

What sets it apart?

• A presence across four major websites, including news, lifestyle, events, and business content

• Deep reach across multiple social platforms, including Facebook and Instagram

• Unmatched opportunities for businesses via advertising and cross-promotion

• A focus on 365-day community relevance, not just seasonal bursts

From local recommendations to exclusive spotlights, Delaware Beaches Online is where Delawareans go to stay connected—and where advertisers go to be seen

Delaware’s Top Traditional Influencers

1. Alexis Harris (@FirstStateDestinations)

TikTok: 50K | Instagram: 100K
A Dover native, Alexis is the Delaware influencer. She curates “food, views, and vibes” throughout the state and helps redefine Delaware’s image. She’s also a social media marketing pro with an Impact Award under her belt.

2. Kailyn Lowry (@kaillowry)

Followers: 8M+ across platforms
From MTV’s Teen Mom 2 to BookTok and podcasting, this DSU alum turned her reality TV roots into an empire—including her own network, KLLR.

3. Larry Pennington (@larrypennington)

TikTok: 230K+
Rehoboth Beach’s charming thrifting guru is a senior TikTok star who shares his thrifted home, unique fashion, and warmth with fans. He and his husband David have become beloved fixtures on social.

4. Sofia Valastro (@fiav_21)

Instagram: 328K | TikTok: 126K
The daughter of the Cake Boss, Sofia is a UD student balancing school and a substantial following, sharing baking content and family nostalgia.

5. Jymere Stillis-Stanford (@jytoophly)

Instagram: 24K+
This Wilmington native and flight attendant showcases hidden gems across Delaware and Philly. His food-centric content is vibrant, informative, and rooted in local love.

6. Jaymi Carnazza (@jaymiknowsfun)

Instagram: 62K
Jaymi brings museums, history, food, and parks to life. A Newark-based explorer, her content encourages families to step outside the usual tourist zones.

7. Taylor Reilly (@taylorreilly)

TikTok: 171K | YouTube: 500K
From viral Vine fame to raw and hilarious content, Taylor shares personal stories with vulnerability and comedic flair. She’s prepping for a comeback after a mental health break.

8. Matt Walsh (@mattwalshblog)

YouTube/X: 3M+
Controversial but massively followed, Walsh is a Georgetown-raised podcaster and political commentator best known for viral documentaries and appearances on The Joe Rogan Experience.

Honorable Mentions: More Delaware Creators to Know

These Instagram stars are turning heads:

• Stephen Marley (@stephenmarley) – 1M

• Bones Hyland (@bizzybones) – 385K (NBA star from Wilmington)

• Sofia Valastro (@fiav_21) – 328K (also listed above)

• Raymond Reddington (@kingyosh_warbucks) – 100K

• Brady Lockerby (@bradylockerby) – 259K

• Madison Mitchell (@madison_mitchell) – 63.6K

• Jaymi Devin (@jaymiknowsfun) – 62.7K

• Brooke Neal (@brookesjourneyy) – 37.8K

• Alyssa (@totally.forked) – 13.8K

• Kerri Johnston (@leighbroadfield03) – 11.8K

  Why This Matters

  Influencers are no longer just entertainers—they’re trusted voices, local guides, and marketing powerhouses. In a small state like Delaware, their impact is amplified. Whether you’re a business looking to collaborate or a resident looking to explore more, this list is your ultimate guide to local influence.

  And if you’re a brand or entrepreneur looking to make a serious impression?

  Look no further than Delaware Beaches Online

  With 4 interconnected platforms, a 3M+ annual reach, and unmatched promotional tools, it’s Delaware’s most powerful digital partner—and it’s built to help you grow.