Creative Concepts – Elevating an Upscale Brand Through Social Media, PPC, and Local PR

Creative Concepts — High-End Custom Furniture & Award-Winning Interior Design
Locations: Lewes & Ocean View, Delaware
Website: creativeconceptsfurniture.com

About The Client

Creative Concepts is one of Southern Delaware’s most prestigious furniture and interior design centers. Serving discerning homeowners, their in-house designers deliver timeless interiors, quality craftsmanship, and personalized service across two showrooms in Lewes and Ocean View.

Project Requirements

Creative Concepts had strong local reputation equity, but their digital footprint didn’t fully reflect the brand’s prestige or convert consistently. We set out to:

• Establish a consistent luxury brand presence across social platforms and local media.

• Eliminate PPC waste by aligning targeting with high-intent, local buyers.

• Integrate local PR and SEO to expand reach and authority beyond traditional advertising.

Services Provided: Social Media Management, Photography & Video, Graphic Design for Local Publications, PPC Campaign Management, Local PR & SEO Integration.

Reputation & Local Visibility (PR + SEO)

We connected Creative Concepts with Delaware Beaches Online for recurring backlinks, PR features, and social collaborations. Leveraging DBO’s 17,000+ Instagram followers, we amplified reach via co-branded content and reciprocal sharing—driving brand searches and referral traffic.
Outcome: ~5× increase in online visibility versus pre-campaign levels.

Social Media Management (FB & IG)

• Built a story-driven content system (people, process, lifestyle), not just product posts.

• Produced professional photo/video in showroom and on installs to highlight craftsmanship and designer expertise.

• Delivered consistent cadence and brand-aligned graphics across platforms and local print placements for cohesion.

PPC Campaign Overhaul

• Audited and removed broad/low-value keywords that attracted the wrong audience.

• Shifted to high-intent, geo-qualified keywords; implemented negative keywords and precise radius targeting.

• Optimized landing paths and conversions.
  Outcome: ~3× increase in PPC conversions over two years while lowering CPC.

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