Coastal Outdoor Living Website Redevelopment
Breathing New Life into a Premier Outdoor Living Brand
Overview
Coastal Outdoor Living, a premier provider of custom decks, porches, hardscaping, and luxury outdoor spaces in Delaware, came to us with a website that no longer reflected the essence of their brand. Their work is elegant. Their service is premium. But the original website didn’t tell that story.
So we rebuilt it—from the ground up. What started as a facelift became a full reintroduction of who Coastal Outdoor Living is and what they stand for.
The Challenge: A Website That Didn’t Do Them Justice
Despite being a trusted name in outdoor living in Delaware, Coastal Outdoor Living’s original website fell short in key areas:
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Outdated design that didn’t reflect their luxury craftsmanship.
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Cluttered navigation that made it hard for users to explore services or get inspired.
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Weak messaging that didn’t communicate the company’s mission, values, or value proposition.
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Lack of emotional appeal and storytelling to match the aspirational lifestyle their work creates.
In short, the old website was functional—but not memorable. For a brand built on designing stunning, unforgettable outdoor experiences, that just wasn’t acceptable.
The Solution: A Strategic Redesign That Spoke Their Language
We didn’t just redesign the Coastal Outdoor Living website. We realigned it with their brand, their audience, and their vision.
✦ Aesthetic Overhaul
We crafted a modern, clean, and high-end visual design that mirrors the quality of Coastal Outdoor Living’s work. It’s refined, coastal, and elegant—just like the spaces they build.
✦ Enhanced Usability & Mobile Responsiveness
The new site delivers a streamlined, user-first experience across devices. Navigation is intuitive. CTAs are clear. Browsing feels effortless.
✦ Clear Brand Messaging
We focused on storytelling—what makes Coastal Outdoor Living different, and why homeowners across Delaware trust them to bring their dream spaces to life.
We introduced strong, confident headlines, purposeful copy, and emotionally resonant content that communicates:
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Craftsmanship
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Prestige
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Trust
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Vision
✦ SEO & Performance
We baked in on-page SEO fundamentals so the site is discoverable to the right audience, with fast load times and optimized performance.
Before vs After: At a Glance
| Feature | Original Website | Upgraded Website |
|---|---|---|
| Design | Simple, functional layout | Modern, refined, brand-aligned |
| Navigation | Basic structure with room for growth | Streamlined, intuitive |
| Messaging | Service-focused, but lacked emotional clarity | Clear, confident, aspirational |
| Mobile Experience | Limited optimization across devices | Fully responsive and performance-tuned |
| Brand Identity | Minimal visual storytelling | Strongly positioned as a luxury outdoor brand |
| Lead Conversion | Informative but passive calls-to-action | Strategic CTAs integrated throughout |
The Result: A Digital Presence That Matches the Brand’s Reality
With the new website, Coastal Outdoor Living now has a digital presence worthy of the luxury outdoor spaces they build. The brand finally feels like what it is: trusted, elegant, and aspirational.
Visitors instantly understand the value of working with Coastal. They feel the lifestyle the brand represents. And they’re guided to take action—whether that’s browsing galleries for inspiration, learning about services, or requesting a consultation.
Final Word
Coastal Outdoor Living already had the talent, the portfolio, and the reputation. Now they have a website that reflects it. This project wasn’t just about web design. It was about translating craftsmanship into communication—and giving this exceptional company the digital home it deserves.
💬 Ready to elevate your own brand’s online presence?
Let’s build something beautiful, strategic, and unforgettable—just like we did for Coastal Outdoor Living.
