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SERP’s, no, not an agricultural laborer bound under the feudal system to work on his lord’s estate – that’s Serf’s. I’m talking about something way cooler – Search Engine Result Pages. Yep!

Did you know that there are two seemingly small pieces of information on your website that are making a huge impact on its visibility? When it comes to SEO, there are so many things that have to be perfectly optimized to help your site rank well. Today, Chris David will take you on a journey into the mysterious world of title tags and meta descriptions.

Title Tags and Meta Descriptions: What Are Those?

Glad you asked – I just so happened to create a video on the topic, so enjoy!

When you search for something on Google, you will notice that each result has a title and some text below it. The title or headline of the search result is called the title tag in SEO speak. Below the title tag is a meta description that provides a brief overview of what that page is about. These two things work together to tell the search engine and people browsing what your page is about.

Why You Should Care About Title Tags and Meta Descriptions?

When you are creating a title tag and meta description, you are trying to entice two different groups to click on your result: search engines and people. Unlike when you were in high school, popularity actually does matter when it comes to search and marketing, so be sure you dress your results to impress with SEO-friendly title tags and meta descriptions.

To properly “dress” your title tag and meta description, there are a few easy tips you can implement to make things easier. Meta descriptions should be under 155 characters, and you shouldn’t stuff keywords. Never use capital letters, and most importantly, write copy that people actually want to read. Don’t be boring!

How Can I Track These Mysterious Quandaries?

When you are optimizing your title tags and meta descriptions it’s important to be able to track how well they are doing so you can make tweaks and changes as needed. Using the Google Search Console tool, you can monitor your impression to click ratio for every page on your website. This tool makes it easy to track your ratio and improve your SEO strategy over time. The only thing cooler than that is a penguin in Antarctica eating an ice cube!

How is the Impression to Click Ratio Defined?

The click-through rate is the number of clicks your result gets compared to the number of views it gets. The higher your impression to click ratio, the better your ranking will be. Low click-through rates tell the search engines that your result isn’t relevant to the search term, so you need to do everything in your power to ensure your results are clickable.

Why it Matters for Your Business

At the end of the day, visibility is extremely important if you want your website to work for you. No one will be able to buy your products or book your services if they can’t find your website, so it’s important to implement good SEO practices to make it easy for people to discover you. Ensuring that all your website’s pages are optimized with a title tag and meta description is a great way to ensure you stay relevant in the search engines.

Let Us Do the Marketing

Creating title tags and meta descriptions that catch the attention of web surfers and search engines is important, but it can be tough to craft them perfectly every time. If you’d rather leave the details and intricacies of SEO to someone else, you can trust the pros at Syndicate Marketing to boost your website’s visibility. Chris David and the Syndicate team have been helping Delaware small businesses with all their SEO needs, and they can help your business too.