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Why Brand Equity Matters (Even if It’s Harder to Measure) According to Nielsen’s 2024 Marketing Mix Modeling Report, brand equity accounts for up to 58%…

Retention, Advocacy & Word-of-Mouth: The Most Underrated Marketing Channel by Syndicate Marketing Everyone’s chasing new leads. Everyone’s obsessed with the next click, the next funnel,…

Marketing Is Less Cut-and-Dry Than You Think by Syndicate Marketing Walk into a room full of marketing agencies and you’ll hear the same promises on…