Our approach to creating effective Marketing Videos without the bulky overhead
Longform conversational content has become more popular in recent years. The general public is constantly being bombarded with highly polished advertisements, and most of the time users just want answers to their questions. Questions like “what’s your process”, and “what makes your product or service better than other options?”.
We videotaped a conversational and informative video with local legend Dave Wilson, of Coastal Homes & Design – a custom home builder in Lewes Delaware. We used the video to develop written articles that answer key questions in the home building process:
- Custom Home Building Considerations in Delaware
- Custom Home Design and Draftsman in Delaware
- Tax Benefits of Owning Land One Year Before You Build Your Custom Home
- Getting a Quote for a Custom Home in Delaware
- Energy Efficient Custom Home Builder in Lewes Delaware
- Coastal Homes and Designs Uses Amish-Made Custom Cabinets and Trim
- Home Design & Draftsman Services in Delaware
Conversational Videos have many benefits for SEO and your content marketing strategy as a whole.
Video for SEO
Video increases engagement metrics such as time on page, and click through rate. Google, and Bing track these engagements to better understand the quality of your content. Simply put, search engines reward websites whos content gets more engagement – and video is by far the best medium to increase these metrics.
Video for Communicating Core Brand Concepts
Let’s face it, most people would rather engage with a video than read an exhaustive written blog. This is especially true whenever communicating complex processes, such as that of the custom home building process.
Video Humanizes Your Brand
Marketing is the precursor to the sales process – which typically starts with a conversation to better identify a prospects needs. Prospects who engage with your video are more likely to feel a sense of trust and comfort with the sales point of contact since they’ve already seen and heard them in a video format.
Creating these videos doesn’t have to be complicated or time consuming – a candid conversation that covers topics you’re most familiar with is a great way to effectively communicate your business to your audience. We’re strong advocates for video, and are proud to offer this service as a part of our SEO packages. We hope you’ve found this article to be helpful, and informative!