We create easy and effective Marketing Videos for our clients
Longform conversational content has become more popular in recent years. The general public is constantly being bombarded with highly polished advertisements, and most of the time users just want answers to their questions.
We sat down with the Doctors of Aspira Health, a premier healthcare practice here in Lewes, Delaware, to create educational and informative videos for their audience in Southern Delaware.
Here are a few video blogs we developed for their marketing campaigns:
Creating simple videos for your next marketing campaign
Video Increases Engagement Which is Huge for SEO
Video increases engagement metrics such as time on page, and click through rate. Google, and Bing track these engagements to better understand the quality of your content. Simply put, search engines reward websites whos content gets more engagement – and video is by far the best medium to increase these metrics.
Marketing Communication & Education
Marketing is all about education – educating your prospective clients on who, what, where, when and why. Let’s face it, most people aren’t readers, the analytics speak for themselves – and we have a TON of data to support this hypothesis. This is especially true whenever communicating complex services such as Postpartum Wellness, or Urgent Care.
Video Makes Your Brand More Relatable
Marketing is the precursor to the sales process – which typically starts with a conversation to better identify a prospects needs. Prospects who engage with your video are more likely to feel a sense of trust and comfort with the sales point of contact since they’ve already seen and heard them in a video format.
Creating these videos doesn’t have to be complicated or time consuming – a candid conversation that covers topics you’re most familiar with is a great way to effectively communicate your business to your audience. We’re strong advocates for video, and are proud to offer this service as a part of our SEO packages. We hope you’ve found this article to be helpful, and informative!