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Webmasters are often seen competing for one thing, and that is getting ranked on the first page on Search Engine Result Pages (SERPs). Higher positions are significant; in fact, your website’s rating depends massively on these ratings, but how are they achieved?

Retaining higher ranking and featuring on the first pages of SERPs is extremely difficult, particularly when Google hasn’t revealed its method of rating’s websites. Before the advancement we see today, the only thing that people highly focused upon was the density and quality of the keywords.

It is when MOZ stepped in and introduced different metrics like Domain Authority (DA) and Page Authority (PA) that play a crucial role in higher ratings. Even though these metrics aren’t formally used by Google in determining the evaluations, they are the closest in finding how well your site would rank on Search Engine result pages (SERPs).

Domain Authority 

If you are not familiar with the concept of Domain Authority, it is a score ranging from 0 – 100 that displays how high your site would be ranked by search engines. 

This website domain authority checker tool is used to reveal the far-reaching influence of a site and the power it possesses inside the Google search. It can be thought of as a straightforward way of interpreting Google’s ranking of websites.

Since Google hasn’t indeed revealed which factors are used to fin the rankings, Domain Authority remains the closets practice of taking into account the relevant factors and finding the ranking,

The Domain Authority (DA) score can range from zero to a hundred. The higher the score, the more chances of the website ranking higher on SERPs. The site with the highest ratings usually gets the number 1 spot on the first search page. A beneficial factor of it is that the Domain Authority can be increased.

Page Authority vs. Domain Authority 

Page Authority is another metric that was introduced by Moz. Most of the users confuse it with Domain Authority; however, it is essential to distinguish between the two concepts and create a distinction. 

Page Authority is also a ranking score between 0 – 100. While it remains the score assigned to a particular page and how well it would do on SERPs. 

The Domain Authority contrariwise is the score assigned after all the factors on the Domain and subdomain are considered and evaluated. 

Hence, you need to be familiar with the critical difference between the two concepts.

Improving Your Domain Authority (DA) 

It is possible to improve the Domain Authority (DA) score of your website by focusing on several aspects.  One important thing that you need to realize is that the rating gets challenging to increase as it moves up. If a website with 60 ratings, it would be difficult for it to take it to a score of 70 compared to a site that needs to be moved from a score of 10 to a 50.

Improving the Domain Authority score requires hard work and determination. You need to continually put in effort and research along the way to achieve the maximum results. Finally, patience is another critical factor that plays a vital role in getting at the top.

The factors that can be improved are as follows:-

Posting Quality-content 

Every Webmaster is familiar with the phrase ‘’Content is King’’. However, unfortunately, most of the people don’t pay much attention despite knowing it. The content that you post on your website serves as its soul. It is the primary cause of people’s attraction.

People often publish content that is not well-written or researched. Posting such material is not only harmful to the website’s reputation, but additionally, it hampers the number of visitors that are attracted to it. Thus this results in a lower ranking or getting stuck on the ones that you already have. 

It would help if you instead went for posting quality articles on your website, which are thoroughly researched and written in a way as to attract the maximum audience. 

On-Page SEO Content 

The next factor that needs a lot of attention is the on-page SEO content.

On-page SEO refers to different factors like the density of keywords, titles assigned to each page, the location of keywords, etc. 

Keywords are mainly substantial. Choosing the perfect keyword is compulsory; mostly, keywords that have a long tail are believed to be easily ranked. The inclusion of keywords when composing the title of the article also assists greatly.

The perfect density of keywords shouldn’t be less than 0.5% or higher than 1.6%.

The Permalink arrangement needs to be SEO friendly with your primary keyword mentioned in it as well.

The Meta description shouldn’t be ignored, and you need to ensure that you fill it as well. The Right SEO massively enhances the rate at which traffic is attracted to your site and consequently leads to a higher ranking.

Inner linking

Inner linking prominently reduces the bounce ratio, therefore, increasing the usual time spent by a visitor on your site. If you link to the previously published posts on your website, it will assist in generating a more exhilarating and striking imprint of your latest posts.

Inner linking also plays a central role in the search engines locating the content on your site. It moreover contributes to scattering PA and links throughout your website. It allows attractive visits and search engines to navigate through the website easily.


Backlinks are another thing that plays a substantial role in increasing the Domain Authority (DA) of your website. Backlinks are basically when one site mentions another in one of its posts. 

It is getting backlinks from different websites that have a higher Domain Authority than yours allows the search engines to locate your site quickly. It forms a positive image of your site, and hence more traffic gets attracted to it. 

Backlink falls in the category of off-page SEO, with experts labeling it as having a detrimental effect if not correctly focused upon. You should, therefore, pay great focus on the quality and quantity of your backlinks if you want to boost your website Domain Authority and get a higher rating on the SERPs.