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About the Client – The DNLA:
Leading The Green Industry in Delaware

The DNLA was founded in 1973 and has since become a leader in Delaware’s $745 million Green industry. We are a non-profit trade organization that serves Delaware’s horticultural related businesses and the companies that supply them.  Our website includes resources, education, and a niche business directory for both Homeowners and Industry Professionals.

About The Website was built on an outdated version of WordPress using the Avada theme which had archaic shortcodes and a difficult-to-use interface. It utilized a local business directory plugin (Called Ultimate Member) which was quite powerful – but we needed to scope a new solution that wouldn’t require a massive learning curve for the client – who managed the content and memberships for the entire directory of landscapers, garden centers, etc.

Long story short, we identified a way to keep the same functionality but give it a new look and design. The new website is one of the most modern instances of a landscape association in America (believe me, we looked at a lot!).

These are just a few examples of how we worked with the DNLA to revamp their website, branding, and online presence. Interested in learning more? Contact us to get the ball rolling. Have a great day!