Over half of all searches happen on mobile devices, so it’s important that your small business’s website is optimized for the user’s mobile experience. Your ideal customers and clients almost always have their smartphones on them. Having your website optimized for mobile ensures that you can rank in Google and serve your customer base with a website that works properly on their devices. More people have smartphones than laptops these days, so don’t miss out on your chance to capitalize on the uptick in mobile searching.
If My Website Mobile-Friendly?
If you aren’t sure if your website is optimized for mobile, you can use this tool to test your site.
Websites that aren’t mobile-friendly can be clunky and inconvenient for visitors viewing your site on their phones. Even if the desktop version of your site is functional, it needs to be tailored to work on mobile devices to bring those visitors a streamlined experience. If you don’t optimize your site for mobile, over half of your website visitors will have to navigate your site by zooming and pinching, or they may not be able to use the website at all. This troublesome experience can cause customers to mistrust your business or abandon their carts.
The Benefits of Mobile Optimization
When you optimize your website for mobile, you are ensuring that your customers get the best user experience when they visit your site. If your site is hard to use, it isn’t going to make sales for you. Mobile-friendly sites keep visitors on longer, allowing a wider timeframe for them to make purchases. Mobile-optimized sites load faster, so your visitors won’t have to waste time waiting for your site to load. Most importantly, your website is more likely to rank highly if it is optimized for mobile. This puts you ahead of your competitors and makes customers more likely to do business with you.
Mobile Optimization for Small Businesses
Having your website optimized for mobile will help you capture more customers and boost your business’s online reputation. For local businesses, having a website that works well on mobile is important because most of your customers are searching for you on their phones while they are visiting the area. Providing potential customers with a functional website will make them more likely to choose your product or service. If you’re ready to optimize your website for mobile, we are the best choice for small businesses on the Eastern Shore. We can improve your website’s mobile experience and provide digital marketing services to boost your business.